Virginia Museum of Transportation Brand Policy
The Virginia Museum of Transportation is a non-profit Museum in Roanoke, Virginia. Our mission is to tell the story of the Commonwealth through transportation. As such, the Museum has been designated as the Commonwealth of Virginia’s official transportation museum.
The guidelines for using our logos and the likeness and image of the Norfolk & Western Class J 611 can be used to determine if you should gain permission from the Museum before using a Museum-owned logo or the image of the Class J or Class J 611 locomotive in any medium or form.
Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted, by implication or otherwise. The Virginia Museum of Transportation reserves the right to revoke or limit your usage of any brand asset owned by the Virginia Museum of Transportation at any time or any reason.
To make use of any of our marks in a way that is not covered by these guidelines, please contact us at firstname.lastname@example.org and include a visual mockup of intended use.
If you have questions regarding the use of a Virginia Museum of Transportation brand asset, please contact email@example.com.
To apply for a license to use the Norfolk & Western Class J or the Norfolk & Western Class J 611 for commercial purposes, please fill out the PROSPECTIVE LICENSING APPLICATION and send to the VMT. Once approved, we will send you our TRADEMARK LICENSE AGREEMENT.
Trademarks owned by the Virginia Museum of Transportation
The marks owned and managed by the Virginia Museum of Transportation include, but are not limited to
- Virginia Museum of Transportation
- Fire Up 611!
- Norfolk & Western Class J 611 Steam Passenger Locomotive
- Class J 611
Images and Likenesses of the Norfolk & Western Class J 611
This includes the likeness of the Norfolk & Western Class J streamlined locomotive, including its shape, color scheme and unique features.
Use of the “611”
- Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by the Virginia Museum of Transportation, or in a way that confuses the Virginia Museum of Transportation with another brand, museum or institution.
- We are the Virginia Museum of Transportation. We are not the Roanoke Transportation Museum. Or the Virginia Transportation Museum. Or That Place in Roanoke with the Cars, Trains and Planes.
In first reference, we should be called Virginia Museum of Transportation. Subsequent references can be VMT or the Museum.
- Do not use any Virginia Museum of Transportation brand assets without permission or license– including our logo, the logo for Fire Up 611! or the likeness and image of a Norfolk & Western Class J locomotive or the Class J 611 locomotive–on merchandise and sell it for profit. This includes professional and amateur photography, works of art and handmade items.
- Do not present or feature VMT brand assets on websites containing content associated with pornography, gambling or illegal activities.
- Do not use or feature VMT brand assets in a way that is harmful, obscene or objectionable to the Virginia Museum of Transportation.
- Do not copy the look and feel of our website or any of our assets when designing any website, application, social media page, fundraising appeal, merchandise, etc.
- Do not use the Virginia Museum of Transportation, Fire Up 611, the Class J locomotive or the Class J 611 locomotive in the name of your applications, products, domains, etc. This includes merely adding number or letter combinations to the brand assets. For example, Fire Up 6114US! or Class J 613 or Class J 611-A.
Merchandise and manufactured items
The Virginia Museum of Transportation does not permit use of our marks on merchandise without a licensing agreement between the retailer, manufacturer or seller and the Museum. To inquire about a licensing agreement, please contact firstname.lastname@example.org.
Photography and works of art
If you are a photographer or artist wishing to sell small quantities of unique and original works featuring the Virginia Museum of Transportation or the Norfolk & Western Class J locomotive or the Class J 611 locomotive, please contact email@example.com.
Generally, we do not allow photography or unique works of art to be sold on apparel (such as t-shirts, sweatshirts, hats, etc.), home goods (such as mugs, plates, cups), jewelry (charms, necklaces), books, or other mass-produced retail goods.
Books or publications
The Virginia Museum of Transportation is dedicated to chronicling our country’s rail heritage. As such, we ask writers and historians to work with our Virginia Rail Heritage Partners and Museum Curators and Historians before publishing any works of fiction and non-fiction. Permission from the Virginia Museum of Transportation must be given before any works of fiction or non-fiction are published.